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NotTheSignShop Maker Studio | Middlesex, Vermont

We are Not. Not The Sign Shop.

We are a Vermont-based Maker studio pursuing novel applications of technologies and materials, exploring connections between traditionally separate domains and ways of working, and building the unconventional in an improvisational style.

Happily at the intersection of CUSTOM DESIGN, NON-TRADITIONAL SIGNMAKING, and the EXPERIMENTAL, we partner with our clients to help the space around them convey who they are quickly, effectively, and with lasting results.

NotTheSignShop is a loose collaboration among several artists. To grant the artistic freedom and ability-to-experiment that anonymity provides, regular members receive an artist tag. Currently on the site are the works of Unruly-e, Pooks, and Fluffy.

Our IRL shop is on a dirt road just north of Tangletown, in Middlesex, Vermont and open by appointment.

Our smaller items (read: "shippable-sized stuff") are offered for sale in our Etsy Storefront. This is the place to find things like our famous Well Water Signs, cut-t…

Overcoming technology's attempt at hyper-local knowledge

There's a little town in the midwest that refuses to bow to the will of a federal agency.

This town insists on keeping their 911-centric addresses. The post office says notsomuch.

In the past, not that big of a deal; locals know where to go and to heck with everyone else.

In the age of buying (and more importantly, shipping) via the internet, it becomes a headache for buyers, shippers, and sellers. Websites insist on USPS addresses and long-time delivery drivers only know the 911 system.

Exacerbating the issue is on-line maps like Google or Apple. They get their hyper-local information by trawling web ads and listings [an aside, there was a recent, interesting article in the NYT discussing this very issue].

What's a human to do? As Fraulein Schneider sang in Cabaret, "Who cares? So what?" The client ordered mailbox signs with both addresses on them:

And in place: